Florida Real Estate Magazine
The term 'Florida real estate magazine' covers magazines with a variety of aims, from a variety of sources and in a variety of hybrids of electronic and hardcopy forms. Such magazines may be directed toward real estate buyers, individuals moving to a new area, or industry insiders in a wide variety of real estate-related fields. Sources of such magazines include real estate businesses, real estate professional associations and those generally in the publishing business.
For a member of the general public, the most meaningful way to classify Florida real estate magazines is as follows: magazines focused on real estate for sale, magazines focused on resources for people relocating to a new area, and magazines for industry insiders. Below, each of these classifications is discussed.
Florida Real Estate Magazines Focused On Real Estate For Sale
Perhaps the most familiar kind of Florida real estate magazine is the kind available for free on racks in places like grocery stores, bookstores and cafes, that consist almost entirely, if not entirely, of dense advertisements for real estate currently on the market and the real estate brokerages listing them. These no-cost advertisement magazines are supported entirely by the businesses that advertise within them, and represent an example of businesses in the same industry cooperating to create an economy of scale in meeting their advertising needs.
An example of this kind of Florida real estate magazine is the monthly "Florida's Fabulous Suncoast Real Estate Magazine", which is published by the St. Petersburg Times. In addition to free availability from racks in retail establishments throughout Florida, this magazine has a free online version that one can thumb through at the computer. In case retail-establishment rack and online availability is not enough, for a modest subscription price, one can have the hardcopy version of the magazine delivered to one's home or place of business.
Because the World Wide Web represents an inexpensive and powerful way to distribute detailed information about real estate for sale, and since an already high and growing percentage of real estate seekers use the internet exclusively at least initially in their search for real estate, it will be interesting to see how long hardcopy versions of advertisement real estate magazines continue to exists. As a hardcopy version gives any online business publication an edge, they may have a long future. However, this edge may cease to be worth its cost to businesses as the attention of consumers seeking real estate becomes more and more confined to the computer.
Florida Real Estate Magazines Focused On Relocation Resources
Part of the job of many real estate professionals is doing the research that enables them to provided detailed answers to the questions customers may have about the areas in which they provide real estate service. For example, a real estate agent may be asked about trends in their area relating to building codes, property tax, safety, demographics, schools, economics and recreation. To assist in this informational aspect of their work, many real estate professionals have added online compendia to their websites that guide the visitor to public and private resources in the professional's geographic area.
While nearly all real estate websites have at lease a "links" section that provides the above-mentioned resources, some real estate professionals develop this section of their website to the point that the description "magazine" seems, and perhaps is, appropriate. An example of this is the Brevard County Florida Real Estate Magazine, which can be found on the website of a relocation business called "4 Brevard Relocation." In addition to links to area resources, this online-only magazine contains short profiles of all communities within Brevard County as well as discussion of such general issues as economic development, taxes, retirement and weather.
A further, though quite different, example of a Florida real estate magazine aimed toward relocators is "Florida Homes Monthly", which appears to have a general publisher as its source. The online version of this magazine is divided into sections that cover each Florida county. Each online county-specific section of this magazine corresponds to a hardcopy edition distributed in the relevant Florida county. While each local edition features advertisements for real estate for sale in that area, there is a level of content of interest to relocators to make it something different from a pure real estate advertisement magazines. In particular, each local edition contains a guide to local government among other resources.
Florida Real Estate Magazines For Industry Insiders
Florida real estate agents, real estate developers, mortgage lenders, property managers, large and small real estate investors, politicians and others, need sophisticated forums to discuss the directions of real estate and the real estate industry. Several Florida real estate magazines serve this purpose. One example is the monthly "Florida Realtor Magazine" published by the Florida Association of Realtors. This magazine, which has a subscription-based hardcopy edition, as well as a more minimal free online edition, is focused primarily on concerns of real estate sales professionals. Articles of the magazine are on such topics as managing your real estate client and customer contacts list and negotiating real estate sale prices effectively. Though professionally focused, the magazine is available to the general public as well as members of the Florida Association of Realtors.
A further example of an industry-insider Florida real estate magazine is the bimonthly "Florida Real Estate Journal". This magazine is focused on various aspects of commercial real estate with a high level of sophistication. In addition to listing substantial commercial real estate for sale, the magazine discusses specific commercial real estate transactions, follows commercial financing issues and presents interviews with key industry insiders.
In conclusion, Florida Real Estate Agents have Real Estate Magazines available that range from simple compendia of advertisements of real estate for sale and their listing brokerages to technical and sophisticated forums for industry insiders. While there are still a number of Florida real estate magazines in the traditions sense, the powers of the World Wide Web in facilitating traditional magazine-type advertisement and discussion is bringing about new alternatives for a very old need.